It's Beauty Boss HQ's 3rd Birthday!
Here's the thing though, did I want another business...not particularly (you know I like to be honest with you all) but am I glad I did it... ABSO-FRIGGIN-LOUTELY!
You see, I was already making huge waves in my beauty training and distribution company, The Creative Beauty Group; I had already won multiple awards, taught almost 100 other women (over a 10-year growth stint!) how to teach my beauty courses across the UK and Ireland, I even formulated, developed and launched my own professional beauty brands to the global market (Exposed Spray tan, Lashnv Lashes, and Lipnv No Needle Filler).
I was already an 8 figure business (one that had given me so much freedom that I was even running my brands and companies from another country!) so... WHY DID I DO IT?
Why did I set up what has gone on to be a multi-level membership site, with direct access to myself, and access to my tried, and PROVEN ways of making a lot of money, LIKE A LOT?
The answer:...
Christmas is approaching fast! In the next couple of months when we hope on being busy, we plan on making extra revenue, and we plan on getting new clients. What we don't know is how the competition is going to lessen our success in the coming months. So what can we do about it?
Your first step should be to determine who your competitors are. Is it the salon across the street? Is it that new place that opened up next door? Or is it the salon that has a fantastic social media page? There is no need to worry about beauty businesses in your area that are quiet or see the same number of clients as you do every day. You want to know what salon your potential clients would rather go to, even if it's not too close to your location. A salon with incredible branding and social media presence, one that does amazing treatments for good prices. You want to find the salon that appears so popular that you wouldn't be surprised if they had a waiting list.
If you don't feel that this salon is your...
24 hours after the sad news that Queen Elzabeth II had died, we wanted to help support our community as they prepare for a day of repeating the same conversation with clients, having their energy compromised, and LOTS of tears.
We put together some POSITIVE points to discuss with clients today, maybe this will help with the energy in the salon over the next few days:
It has been a VIBE this week in the new Beauty Boss HQ offices; after many months for some, years for others, of working remotely, we finally have the whole team working together under one roof!
Working from the same space certainly has brought a sense of office culture and togetherness- so brace yourselves, some amazing things are coming your way as we map out 2023!
If you’ve been in The Beauty Boss community since the beginning, then many of you may know exactly who Charlene Trinsi is. Some exciting news, Charlene has been promoted as the new Marketing Manager at The Beauty Boss Her-Quarters!
Charlene has been a key person in the team as she helped bring the vision for the company to life, launching memberships, programmes, courses and planning many more exciting things to come.
We are looking forward to this exciting new chapter.
As many...
Charlene's background is in Digital Media Management and Brand Strategy.
She has now relocated to Bournemouth where BBHQ is based.
Charlene says, "I’m so excited to be part of the growing Beauty Boss team! Being a member of the team for the past few years has been an incredible experience.
From the beginning, this has been a company that has been revolutionising modern media and serving money education for professionals in the beauty industry.
As the company's marketing manager, I’m truly inspired by the empire Layla has built, and feel very excited to be a part of its future expansion''
MD of Beauty Boss HQ, Layla Tourh says, “Charlene has been working for BBHQ for over 2 years, but remotely, and was an integral part of the launch of the Beauty Boss Business Academy, so I am beyond thrilled to have Charlene move to Bournemouth to be with the rest of the team. Charlene will be...
As we enter July, we know to expect an increase in the obvious summer trending services, such as waxing, spray tans, and pedicures, but we are also familiar with a ‘’less regimented’’ diary.
Clients are busy in the Summer, busy preparing for their family summer holidays, maybe they are getting married, or generally more busier than usual because their children are off school - so it’s safe to say that salon appointments can easily get forgotten, and their beauty appointments are not always at the top of their minds.
Here are a few tips on how to keep the bookings coming in:
It’s our jobs as professionals to manage the expectations of our clients. Despite us going above and beyond to make her/him feel like they are the only client we have in the world, we know; that they are not! To help your clients avoid disappointment for when they next try and book in with...
I'm sat writing this short blog whilst sat having my first coffee of the day in the breakfast lounge at the Hilton, in Wembley, London.
I'm here because I'm attending a two day event that has promised to be jam-packed with lots of business strategies for entrepreneurs like me.
You've probably heard me say before that you should always look to be trained/mentored by someone who has been where you are, and who is a few steps ahead of you... and that's exactly why I am here!
I mean I could (like 90% of the women I meet in the beauty industry) spend time and energy figuring out the next stage of my business by myself, without any support… OR I could fast-track the process by asking questions and finding the right people that can answer them for me because they've done it, and done it well. For me, that's a non-negotaibe.
I have gaps in one of my businesses, gaps that are stopping my business from scaling, and so I'm here to fill in those gaps, which leads me to the...
If there’s one industry we can count on to become very busy this year, it would be the WEDDING industry! Many brides have been waiting a long time for their ‘’Big day’’. Due to the pandemic and the various lockdowns, over the last 18 months, countless of weddings have been pushed back, cancelled, and rescheduled.
Now with things beginning to go back to normal, we can expect to see an overload of brides looking to get booked in with their nearest beauty salon.
So, we are already expecting an increase of enquiries from potential brides this year! But the question is, how can we bring these brides in to our beauty salons and keep them as regular clients?
Get Seen Online
It’s important now more than ever to get ahead of social media. The first thing you must always do, is have a strategy, a plan of action. Once you have established what your strategy is, think about the keywords and hashtags that will help you ‘’show...
The first quarter of 2022 is rapidly coming to a close, which also means it's about that time when I notice so many salon owners ramping up what they post in their Virtual Salon Windows (aka that all important IG feed!) - all in the hope of sneaking in some last minute bookings or sales before the end of Q1 - maybe it's time to do that lip-sync Reel you've been considering?!
On a more serious note, I know it can feel rubbish if you're not on track to hit your quarterly revenue goal, which is why I thought now is the perfect time to share our top three FREE resources to help you get your revenue back on track before the quarter is over
1 Scale Your Salon Workshop - This 40 minute workshop delivered by yours truly, helps salon owners (like you!) understand the five main areas of your business, that can help take your salon from zero to hero in 2022!
2 The Beauty Of Instagram Free Training- Is it time to revisit some social...
The only five steps you need to take to scale your beauty business and make more money on doing what you love.