Why you should enter industry awards
It's officially awards season in the nail and beauty industry.
As a multi award winner and experienced judge of industry awards, I thought I’d give you an insight on why you should consider entering industry awards:
Here are my main take aways and insights:
Winning awards can bring you a great amount of PR, for FREE! But even before the actual awards night, you can boost your profile and reputation. During the lead up to the awards, the awards organiser will shine a light on your business, often including links to your socials and website (so great for Google ranking too!). From here, you can leverage all the free PR on your own socials and website, and include the relevant logo’s.
As a winner, you get all of the above and some (like a winner logo!). Winning or being acknowledged for something like being a runner up, is something you can also mention and include in your marketing for years to come.
We all know how important it is, to be trusted in...
The Business Mentor Nominations Are In!
The beginning of this week started with the excitement that our very own 'Boss' has been nominated for an industry award!
Layla Tourh, AKA ''Beauty Boss'' has been short-listed as a finalist for the Business Mentor Award, by Scratch Nail Magazine, as they prepare for this years Scratch Stars Awards.
Layla Tourh says ''Honestly, there are so many amazing mentors in our industry now - I’m just so pleased that there’s a new category for us that are all trying to help salon owners be the very best they can be! - because girls is players too!''.
We felt it was a public service to remind everyone the sort of things Layla has done recently, and why we think Layla should be crowned Queen for this industry first category:
Layla offered a two week programme ''Lockdown With Layla'', FREE of charge, to salon owners that were seeking confidence and structure whilst their beauty businesses were closed during the Pandemic. This resulted in thousands of...
