As a multi award winner and experienced judge of industry awards, I thought I’d give you an insight on why you should consider entering industry awards:

Here are my main take aways and insights:

 Winning awards can bring you a great amount of PR, for FREE! But even before the actual awards night, you can boost your profile and reputation. During the lead up to the awards, the awards organiser will shine a light on your business, often including links to your socials and website (so great for Google ranking too!). From here, you can leverage all the free PR on your own socials and website, and include the relevant logo’s.

As a winner, you get all of the above and some (like a winner logo!). Winning or being acknowledged for something like being a runner up, is something you can also mention and include in your marketing for years to come.

We all know how important it is, to be trusted in business - especially in the beauty industry. One that requires clients to disclose body imperfections, see and hear them at their most vulnerable. So it comes as no surprise that if one was to see you as an award winning salon, or individual, it shall have the same effect as say; a review on your website… TRUST! and from an un-bias position. Did you know reviews are looked at, and trusted 70% more than any description that you write for your beauty treatments (even the manufacturers description!). Trust is EVERYTHING, and awards instil trust.

Recognition.

You see, quality and price usually goes hand in hand. So the quality of your services, and chosen brands, is what will set you apart from your competitors and give you a good chance of winning an award. Winning an award is an acknowledgement that the industry has judged your offering to be superior - and that is something your customers will value.

Lets talk about the financials!

Companies that put themselves out there in industry awards, enjoy a 48% increase in income, and a 37% growth in sales, when compared to non-winning companies.

Don’t be suprised to see any newly “Award winning salons” in your area announce a price increase on their services!

Over the years, I’ve been nominated and won multiple awards; services to the industry, best product brand of the year, and best education of the year, to name a few.

I’m currently a finalist for the brand new category ‘Business Mentor of the year’ award, for the Scratch Nail Awards, the winner will be announced tonight… if I win it, I’ll be thrilled, but if I don’t, then there’s always next year, and that’s how you have to look at these things!

Anyway, I hope this blog helps you see just how beneficial awards can be for your beauty business.

Keep bossing it!

Layla x