Is it too early to talk about Valentine's day?

 NO! Not if you’re a business…

I hate to say it, but there is nothing unique about Valentine’s Day, BUT! if you are creative with HOW you offer your services, you can leverage from the most romantic day of the year, BIG time! Many different types of service-based businesses do this every year, but the businesses that put real love into their Valentine’s Day events are the ones that “romance” the client!

Here are some ideas for your beauty salon:

I would be thinking more about the EXPERIENCE I could give my clients as opposed to the treatments themselves- reverse engineer your treatments through creative marketing. Of course, you can definitely offer a limited-edition service or product, because people love to try the NEW things available. But working on the experience is a great way to surprise your clients.

• I would email my clientele base and let them know that every client that...