It's officially awards season in the nail and beauty industry.
As a multi award winner and experienced judge of industry awards, I thought I’d give you an insight on why you should consider entering industry awards:
Here are my main take aways and insights:
Winning awards can bring you a great amount of PR, for FREE! But even before the actual awards night, you can boost your profile and reputation. During the lead up to the awards, the awards organiser will shine a light on your business, often including links to your socials and website (so great for Google ranking too!). From here, you can leverage all the free PR on your own socials and website, and include the relevant logo’s.
As a winner, you get all of the above and some (like a winner logo!). Winning or being acknowledged for something like being a runner up, is something you can also mention and include in your marketing for years to come.
We all know how important it is, to be trusted in...
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