As we enter July, we know to expect an increase in the obvious summer trending services, such as waxing, spray tans, and pedicures, but we are also familiar with a ‘’less regimented’’ diary.

Clients are busy in the Summer, busy preparing for their family summer holidays, maybe they are getting married, or generally more busier than usual because their children are off school - so it’s safe to say that salon appointments can easily get forgotten, and their beauty appointments are not always at the top of their minds.  

Here are a few tips on how to keep the bookings coming in: 

Managing clients' expectations  

It’s our jobs as professionals to manage the expectations of our clients. Despite us going above and beyond to make her/him feel like they are the only client we have in the world, we know; that they are not! To help your clients avoid disappointment for when they next try and book in with...